Google Business Profile
Correct categories, services, opening hours, photos and regular posts. In local search this is what weighs most, far ahead of the website.
Local SEO · Valencia
Search ranking in Valencia, no hype
So that people who are already searching for what you do find you, in Valencia and the surrounding area. No promises of first positions, no lock-in contract and a monthly report you can understand.
No lock-in contract Monthly report Zero promises of rankings
First: how local search really works
When someone searches for “plumber Valencia” or “employment lawyer Valencia”, Google shows two different things, and most people do not tell them apart:
- The map with three businesses right at the top. It takes most of the clicks, and you do not get in there by having a good website: you get in by having your Google profile in order, reviews and consistent data.
- The usual results, below. Here the website does count: content, speed and links.
That is why, for a local business, working only on the website means leaving out the part that brings the most customers. And a profile without a website does not work either: each one holds up the other.
Something almost nobody will tell you
Local searches in Valencia are falling. This is not an impression: looking at the last twelve months, terms such as “posicionamiento web valencia” (web ranking Valencia) or “páginas web valencia” (websites Valencia) have lost between 30% and 50% of their volume, according to SE Ranking search volumes compared year on year in 2026.
It is not that fewer people are looking for services: it is that answers generated by artificial intelligence resolve the query without anyone clicking. The pie is shrinking.
That changes the strategy. Fighting for a position is no longer enough: you have to work so that your business is the source those answers cite. Structured content, verifiable data and a well-defined business entity. It is what I do on top of classic SEO, and right now it is work that is still rarely seen in the sector.
What I do each month
The work, no mystery
There is no black box. Every month you know exactly where the time went.
Reviews, done systematically
They are a ranking factor and a decision factor at the same time. The request is automated and sent at the right moment, when the customer is satisfied.
One page per service
A single “services” page does not rank for any of them. Each service needs its own URL, its own content and its own questions.
Speed and technical health
Loading time, mobile version, broken links, metadata, structured data. It is the foundation without which the rest does not perform.
Content that answers real questions
What your customer actually types into Google, not the word that sounds good in a meeting.
Monthly report without jargon
Which rankings you have gained, how many people searched for you and what I did that month. In plain language, not screenshots of tools.
Why so many people have been burned by SEO
They were promised rankings
Nobody controls Google’s algorithm. Whoever guarantees a position is either lying or going to use techniques that end up costing a penalty. I do not promise rankings: I promise work that is done, measured and explained.
They were charged for an automatic report
Many “SEO reports” are an export from a tool, a hundred pages that nobody reads. A useful report fits on one page and answers three questions: what has changed, what I did and what comes next month.
They were tied in with a lock-in contract
If the work is working, you do not need a twelve-month contract to keep anyone. No lock-in contract. If in four or five months you see no progress, I am doing something wrong and the right thing is for you to stop.
What I need from you
Little, but essential: access to the Google profile and the website, half an hour a month to go through the report, and that you tell me things only you know — what customers ask you, which service leaves the best margin, which areas you work in. With that the content stops being generic, which is exactly what makes the difference.
Common questions
What people ask me about search ranking
How long does it take to show?
The Google profile and the technical improvements show within weeks. Ranking for competitive terms in Valencia takes between four and eight months of sustained work. Anyone who promises you first position in a month is lying to you, and is probably using techniques that end up penalising the website.
Do you guarantee I will appear first?
No, and be wary of anyone who does: nobody controls Google’s algorithm. What I do guarantee is what depends on me — that the website is technically impeccable, that the profile is complete and that every month there is work done and measured. You see the results in the report, good or bad.
Is there a lock-in contract?
No. You can stop in any month. I mean it: if in four or five months you see no progress, I am doing something wrong and there is no point in you carrying on paying out of inertia.
Does it work if my business has no physical shop?
Yes, but the approach changes. If you serve customers at their address or by area, the profile is set up as a service area instead of a visible address, and pages for each area are worked on instead of a single local one.
What happens if I stop the service?
What you have gained does not disappear overnight, but you lose ground as your competitors keep working. SEO is not a building job that gets finished: it is maintenance. That is why I would rather you stopped if it does not pay off for you than sell you something you will not keep up.
And Google’s artificial intelligence answers?
It is the most important change of recent years and it already shows in the data: many searches are resolved without anyone clicking. That is why I also work so that your business is cited in those answers, with structured content and verifiable data. It is work that is still rarely seen in the sector.
If you also need a new website, there are specific pages (in Spanish) for dental clinics, law firms, restaurants, garages, hair salons, renovation firms, physiotherapy, estate agents, administrative and tax advisers and veterinary clinics.
Start here
Tell me your website and your sector.
I will send you the analysis within 24 hours.
I review your real position for the searches that matter, compare it with three competitors in Valencia and tell you what I would do. No cost and no commitment: if you then want nothing, you keep the report.